SyncDev: Benefits

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Use SyncDev For…

Our customers start SyncDev on one or two important products, then roll it out to the business unit or enterprise.

New products have big upside and risk, a good place for SyncDev. But improved products have a lot of lose if they goes backwards. The right improvements in segmentation, messaging, features, and pricing produce fast returns.

• Business and consumer
products

Test-selling with SyncDev is an obvious fit for business products but it is for consumer products, too. When you validate with representative consumers, you can safely scale results over wide markets.

• Services and products

Good design, marketing, and positioning are important for services, just as for products. Use “Continuous SyncDev” for Software-as-a-Service, given its fast, short release cycles.

• Acquisition due diligence
and integration

Acquisition is often as important as internal development for growth. Use SyncDev to assure fit and accelerate integration of customers, the field, and managements.

• Revitalizing a business

SyncDev energizing teams and managements. It's like Outward Bound® for business except instead of learning how to live on tree bark you develop your team, customers, and business model.

• Fixing disappointing products

When a product is stalled or failing, use SyncDev to diagnose why and fix it, or to determine that the product is doomed and cancel it.

Accelerate user adoption. Cut time to money. Reduce Risk.

Engage your key prospects in a structured test-selling and definition process at the earliest stages of development to:

1. Accelerate adoption. Secure early customers and focus on full-scale adoption, satisfaction, and more sales.

2. Cut time to money. Accelerate funding, revenue, development, and liquidity. Build the right product the first time by identifying and developing the Minimum Viable Product^TM.

3. Cut risk. Reduce the chasm between product development and a robust sales ramp.

Many companies bonus their product teams on ship date. Time-to-market is their success metric. Not adoption, revenue or ROI. This is a dangerous metric. Anyone can build the wrong product fast.