SyncDev Process, Tools, and Services

Core Team

PROBLEM: Most product teams focus on features to the exclusion of target customer, value propositions, and price. They have widely varied experience. They are matrixed, part time, and are functionally and geographically remote from each other.

SOLUTION: The SyncDev team is strategically cross-functional, comprising all roles necessary for business success. It reports to business unit management. It is charged with making all decisions within a strategic envelope defined by them. A portion of the team is core. It meets with all customers and becomes the worldwide experts in their product by having a common experience with customers, hearing directly from each one, just as jurors hear all witnesses.