SyncDev Process, Tools, and Services

Scientific Method

PROBLEM: The single most dangerous piece of information is a false positive! It says keep doing what you’re doing and you’ll be fine when you won’t be.

SOLUTION: Test selling applies the principles of the scientific method to product development. It requires hypotheses and tight logic. But it has the added feature of evoking emotion – fear, embarrassment, pride, and hope – which, when congruent with fact, propels the team to act quickly and report accurately.