SyncDev Process, Tools, and Services

Voice-of-the-Customer Database

PROBLEM: When a core team meets with six customers in three days and spends two to three hours with each one, it quickly becomes overwhelmed with data (e.g., what they are doing today, how and with what tools, their biggest problems, objections to and justifications for buying your product, features requests, existing features that don't matter, etc.). Casual note taking is inadequate for capturing, organizing, and using it to improve the Product, Prospect, and Pitch. 

SOLUTION: A SyncDev team captures what the customer says, not their interpretation of it, with transcription-like note taking in the VOC Database. This is relational data that can be analyzed after customer meetings with accounting-like precision.