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Business Case Analyzer Will you win?                

Product

Business Case:

Factors Quick Help

Yes

No

A B C D F

 
1. Target customer is clear
2. Need is compelling
3. Lifetime value is high
4. Market is large enough
5. Competition is tolerable
6. Product fits the market
7. Advantage is sustainable
8. Distribution is available
9. Sales costs are reasonable
10. Margins are adequate
11. Product is feasible
12. Risks are tolerable
13. Business fits company
14. Mountain of evidence

1. Target customer is clear :

Why not higher:

2. Need is compelling :

Why not higher:

3. Lifetime value is high :

Why not higher:

4. Market is large enough :

Why not higher:

5. Competition is tolerable :

Why not higher:

6. Product fits the market :

Why not higher:

7. Advantage is sustainable :

Why not higher:

8. Distribution is available :

Why not higher:

9. Sales costs are reasonable:

Why not higher:

10. Margins are adequate :

Why not higher:

11. Product is feasible :

Why not higher:

12. Risks are tolerable :

Why not higher:

13. Business fits company :

Why not higher:

14. Mountain of evidence:

Why not higher:

Factors

The primary factors which determine the success or failure of the business case.

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Why Not Higher

Primary reasons why this factor grade is not higher.

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Business Case Grade

The business case grade is an average of individual factor grades except that if any grade is D or F, the business case is assigned that grade as if the factor were the weak link in a chain.

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